We help people to "live awake" in their lives and work - which means mindfully, intentionally and with purpose, passion and taking enough risks to let you know you are alive. Our passion is helping people to focus on those things that will have the biggest impact on themselves and others and to help them have game-changing shifts past their old limits in order to make the impact they are hear to create. We work with individuals, leaders and executives, corporate teams and workplaces.

George Fleming

George is the founder of InsightAction, an entity committed to helping people to live alive and reach their authentic potential inwardly and as a human, leader, parent and citizen. He is a consultant, coach, and speaker who helps individuals and organizations thrive by tapping the authentic potential of the individual. 

George’s passion and gifts include his ability to help clients achieve tangible, measurable goals while helping them to experience profound personal and team transformation. While the goals may include improved performance, visionary and effective leadership, or overcoming individual and organizational barriers, the path he takes to achieve these goals is not typical. Clients achieve their goals through expanded awareness, shifts in patterns, clearly seeing and overcoming their blind spots, and greatly expanding their sense of what’s possible. As a result, both the organization and its individuals are transformed. George is often brought in to work with senior executives and especially when difficult team or relationship dynamics are in play. George has an experienced, skillful and yet light approach which gives people confidence to go big in the process.

George began his career in technical marketing at General Electric followed by several years managing the branding and marketing for several Fortune 500 corporations, including Hewlett-Packard, Lucent Technologies, American Express, and Amazon.com while working for three of the top five advertising agencies in the world. After founding and running a Bay Area non-profit that today generates over 55,000 volunteer hours, George began leveraging his management skills by coaching leaders and corporate teams. In 2000, George founded his consulting and coaching company InsightAction, focusing on leadership development and executive coaching. He then added a Masters in Psychology to deepen his ability to help clients make more profound shifts. George's sweet spot is the intersection of meeting tangible goals with helping individuals have major shifts that free old limits.

George earned a BS in Mechanical Engineering with honors from North Carolina State University in 1987. He completed his professional coach training at the highly respected Coaches Training Institute (accredited by the International Coach Federation) in San Rafael, CA. He then earned his master’s degree in Psychology from the University of Santa Monica in 2003. George Fleming happily lives in North Carolina with his wife and two children, surrounded by beautiful mountains and wonderful friends.



Moe Bruce

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A talented facilitator, coach and consultant with a strong entrepreneurial background, Moe Bruce is renowned for deep listening, exceptional insights and world class questions that open leaders to new ambitions and performance. Working for twenty years in fifteen countries, she has been in high demand by CEOs in both small and large global organizations, in the public and private sector.  Moe is a natural connector who easily and professionally engages with any level of leadership. She is honest, courageous and bold and will not hesitate to inspire any leader to be their best and live their most authentic life.